Fish Can’t See Water

Peter Drucker said that culture eats strategy for lunch.  Usually an afterthought in business, culture is finally becoming a hot topic … especially if you are after talent.  It is no secret that globalization requires an deep appreciation for the nuances of culture. This book is an excellent resource that combines both theoretical underpinnings with practical guidelines for implementation.  National culture has a profound impact on organizational cultures and therefore on the success of global companies. Insight into cultural diversity is a crucial skill in maintaining competitive advantage. If you work across national, economic and cultural boundaries – this book belongs to you.

Fish Can’t See Water: How National Culture Can Make or Break Your Corporate Strategy

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