“Imagination is more important than knowledge.” – Albert Einstein
Depth Psychology is a field whose focus is people and the source of their creativity. It seeks to explore underlying behavioural and cognitive processes in the deep layers of the unconscious. One key element is archetypes (arch = first, typos = imprint) that form the unchanging context from which we obtain meaning in our life. We work with images, metaphors, storytelling, symbolic representations, and most of all, meaning.
In short, why you do what you do. And if you so choose, how you might build on your own creative potential. If you are looking to build engagement with employees or customers, this is a proven path to success.