The philosophy behind Creativity in Business comes from the MBA Program at Stanford University. Its co-founder, Michael Ray has been called the “Most Creative Man in Silicon Valley“. This unique approach has proven successful in building a ‘tribe’ of committed individuals – contained either internally within an organization or externally, in a like-minded community (sometimes referred to as an intelligent city or a in a more compact version, a strategic alliance). Combining ancient philosophies, current technology and insightful strategy and marketing produces a win-win combination of competitive advantage.
A graduate of the program, “Good to Great” author Jim Collins has this to say about his experience:
“Creativity in Business is the most profoundly life changing course taught at the Stanford Graduate School of Business. I would not be where I am today, with the wonderful life I’ve been given, without that course. And I am not alone in this experience. Not a year goes by when I do not run into other graduates who feel just as I do, grateful that they had the course early in their lives. We did not know it at the time, but the experience would be the first step in a lifelong journey … finding and pursuing with courage and perseverance one’s highest goal.”