Strategy Execution

I’m starting to plan my return to Copenhagen Business School for the summer and came upon little gem. It was written by CBS Professors  Sven Junghaven and Fleming Poulfelt, Per V. Jenster from the China Europe International Business School in Shanghai and Michael Jessen Holm, a marketing professional.  Strategy Execution provides a unique and focused perspective on how strategy is conceptualized, and more importantly, implemented.  I have seen many strategic plans on the bookshelves of senior executives – few are executed. Why? Some interesting answers are provided by the authors.  Their focus is on small and medium size enterprise – a little examined segment of the market.  Although centred in Denmark, this book would be useful for any SME organization or consultants who specialize in the area.  Getting a different perspective from the standard North American festish with short-term profitability may give a competitive advantage in your strategic planning cycle.  A worthwhile read.

Strategy Execution: Passion & Profit

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