If you are interested in how to manage creative people to maximize your innovation potential, here is a book to read over the holidays. Or give to you boss as a (hint) gift. Lina Echeverria is a leadership consultant with over 25 years experience in science and technology. At Corning, Lina went from scientist to Vice-President and tended both people and process that resulted in products ranging from faster optic fibre to flat-panel glass used in smart-phones and LCD TVs. Her emphasis is on culture that is defined by beliefs, attitudes, energy, interaction styles and rituals. Her focus is on the values that drive creative engagement. I love her commitment to establishing an oral tradition – the stories told that drive passion and respect individual freedom to create in a space that authentically welcomes innovators. A yummy, yummy book hot off the press!