Its been a very interesting summer – but then, Copenhagen always brings me some surprises. I come back refreshed and inspired by the students at CBS and the people I meet in my travels. A gift given to me by a client upon my return, is “Firms of Endearment: How World Class Companies Profit from Passion and Purpose” by Raj Sisodia, Jag Sheth and David B. Wolfe. Today’s best companies get it – doing good is good business.
For me, finding a book like this is a present from the universe. My entire focus in my consulting and teaching is linking passion to purpose – and that is the foundation of this book. For all you hard-core finance people, the authors have not only done a great job of telling captivating stories but also supplying the bottom-line ROI on this strategic approach. I think instinctively, we all know that great companies pay attention to all of their stakeholders and celebrate the creative capital of their people. This is a new form of capitalism – capitalism with a conscience. What sets these “Firms of Endearment” apart from their competitors? Culture. Corporate Culture. Like air, culture is invisible but pervasive. We keep returning to the same solution – so why are our organizations not paying attention? In order to have a sustainable winning game plan, a superior value creation model is a constant. This book will show you how to not only become a highly successful businessperson, but at the same time, become a good human being. Enjoy!