I’m starting to plan my return to Copenhagen Business School for the summer and came upon little gem. It was written by CBS Professors Sven Junghaven and Fleming Poulfelt, Per V. Jenster from the China Europe International Business School in Shanghai and Michael Jessen Holm, a marketing professional. Strategy Execution provides a unique and focused perspective on how strategy is conceptualized, and more importantly, implemented. I have seen many strategic plans on the bookshelves of senior executives – few are executed. Why? Some interesting answers are provided by the authors. Their focus is on small and medium size enterprise – a little examined segment of the market. Although centred in Denmark, this book would be useful for any SME organization or consultants who specialize in the area. Getting a different perspective from the standard North American festish with short-term profitability may give a competitive advantage in your strategic planning cycle. A worthwhile read.
I’m sitting in my little apartment here in Copenhagen, Denmark getting prepared for next week’s classes in advanced market research and competitive intelligence. Teaching at the Copenhagen Business School as a Visiting Professor is a wonderfully enriching experience – meeting faculty and students from around the world. Lots of fresh ideas, interesting discussions and lots of danish pastry and coffee at the faculty table. Hanging out in Copenhagen isn’t all that bad either!
Of course, I also had to visit the university bookstore. Bookstores are one of my favourite places to hang out and the bookstore at CBS didn’t disappoint. A new book by Thomas Davenport was filling the shelves – and since it directly ties in with the courses I am teaching, I had to grab it. “Keeping Up with the Quants” is a great followup to his first book – “Competing on Analytics.” Davenport and Jinho Kim have done a great job building a beginner’s guide to understanding and using analytics. From formulating a hypothesis, digging for data, interpreting the data into actionable insights and then communicating your results – the authors provide a roadmap that is both comprehensive and easy to follow.
Critical thinking and analytical skills are now a must in any business that wants to remain competitive. I gladly added this book to my recommended reading for the students and passed it along as well to other faculty. Adding to my book collection is always a joy – even if it means I need to buy another suitcase for the journey home.