Tag: business anthropology

Firms of Endearment

by gingergrant, posted in art of leadership, competitive intelligence, corporate anthropology, Creativity, storytelling, trends

Its been a very interesting summer – but then, Copenhagen always brings me some surprises. I come back refreshed and inspired by the students at CBS and the people I meet in my travels. A gift given to me by a client upon my return, is “Firms of Endearment: How World Class Companies Profit from Passion and Purpose” by Raj Sisodia, Jag Sheth and David B. Wolfe. Today’s best companies get it – doing good is good business.

For me, finding a book like this is a present from the universe. My entire focus in my consulting and teaching is linking passion to purpose – and that is the foundation of this book. For all you hard-core finance people, the authors have not only done a great job of telling captivating stories but also supplying the bottom-line ROI on this strategic approach. I think instinctively, we all know that great companies pay attention to all of their stakeholders and celebrate the creative capital of their people. This is a new form of capitalism – capitalism with a conscience. What sets these “Firms of Endearment” apart from their competitors? Culture. Corporate Culture. Like air, culture is invisible but pervasive. We keep returning to the same solution – so why are our organizations not paying attention? In order to have a sustainable winning game plan, a superior value creation model is a constant. This book will show you how to not only become a highly successful businessperson, but at the same time, become a good human being. Enjoy!

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose (2nd Edition)

Anthropology in Business

by gingergrant, posted in competitive intelligence, corporate anthropology, Creativity, market research, storytelling, trends

It’s been a busy year but when you are doing what you love, it doesn’t seem to matter. I’m getting ready to return to the Copenhagen Business School where I teach one of my favourite subjects – Business Anthropology and Organizational Fieldwork. Conventional business practice ignores emotion – and without emotion there is no change. Emotion is the expression of our beliefs and values and in our global workforce, understanding and interpreting those multi-cultural world views is critical to competitive advantage. One of my go-to basics is a great book by Rita Denny and Patricia Sunderland. I use it as a reference for both consulting workshops and university teaching. They have compiled a collection  that captures the spirit, breadth and depth of work that has been conducted at the intersection of anthropology and business. This is the first major reference work for this rapidly growing field. Over 60 scholar-practitioners from both universities and major corporations from high tech to health care contributed their experiences.

Whether you are interested in change management, innovation leadership or consumer marketing trends, you will find this book to be an invaluable resource.

Handbook of Anthropology in Business